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Susanna Rantanen

Modern employer branding & talent marketing coach and consultant

Ever since starting my HR career back in 2002, I have always wanted to leverage behavioral science, better communication and marketing to help my employers stop the struggle with getting and keeping the talents their business needed.

When I first created The Magnetic Employer Branding Method™️, it was to respond to the greatest obstacle most fast growing and scaling businesses have: hire enough and hire right when the business and culture keeps changing as your grow.

The ability to follow their growth strategy is often complicated by internal growth pains and external lack of strong market position as an employer.

At the very core of the magnetic employer branding method™️ are:

  • Positioning the company as the guide and talent as the hero.
  • Basing the employer brand on the company culture, purpose and employee experiences.
  • Using business storytelling and the persuasive marketing to invite relevant talents on the Candidate Journey of the Information Era™️ with the company.

In it’s essence, building the Modern Employer Brand is all about making sure your talent audiences are both aware and infatuated by your mission and how you deliver your customer promise. But also, help your company to stay competitive by building your own understanding of your talent market value.

The Magnetic Employer Branding Method™️ includes a powerful communication strategy and a systematic marketing plan for you start inviting your relevant talents on the Candidate Journey of the Information Era™️ with your company.

We are currently offering consulting services to growth businesses only in Finland.

Talent Marketing School is open for international students.

Ask for online consultation and sparring services.