Revamp your recruitment process with employer brand marketing and communication to become a more attractive employer even in just one year. Online coaching & development program for in-house recruiters.

See if this program meets your development needs.

Contact us to schedule a discovery call to confirm we are your best coach.

We decide on the next steps!


Instant Employer Brand Accelerator™️

A 12-week coaching & process development program.

Designed for inhouse recruiters working in medium to high-volume talent acquisition.

Targeted for organisations struggling to attract desired talents and there are insufficient support or resources for active employer branding.

You have the authority and time to redesign and revamp your organisation's recruitment process with employer brand marketing activities, but you don't know how.

You are determined to make the change required to remove the hiring pain caused by lack of employer awareness and attractiveness.

You are highly motivated to develop and implement a systematic approach to applying branding, marketing and communications' techniques to increase your employer attractiveness recruitment process by recruitment process.

The method we learn in this program is completely different to what I'm used to, and it's super interesting! I also love that each week we actually put into practice what we learn.
Julia Larkka
HR Partner
My coach gave me feedback and replied to my questions really quickly. I was able to move forward with the process development steps swiftly without having to burden my colleagues.
Veera Hakola
Talent Acquisition Partner
I joined this coaching program because our recruitment process needed revamping. This program gave me knowledge, tools and personal support to revamp our recruitment process. I strongly recommend it!
Anu Kytölä
HR Specialist
All the content was super high quality! I experienced multiple "aha-moments"! The coaches had everything so well prepared for us.
Julia Larkka
HR Partner


What you achieve

After this 12-week Instant Employer Brand Accelerator™️ program, you have revamped your recruitment process with the necessary branding, communications and marketing elements.

You have set recruitment marketing goals and know how to drive your recruitment campaign results with data.

Your key talent acquisition content has been modified with communications techniques that increase the impact of the message.

And you have begun to accelerate your employer brand towards better hiring success.

You have created a content plan for recruitment marketing.

You are excited to start executing your new revamped recruitment process and share it with your talent acquisition colleagues.


What you get during this program

A Master Plan with learning & development goals for this program.

Online sparring support and feedback as you revamp your recruitment process according to the Master Plan and weekly tasks given to you.

Up to three personal/group coaching sessions online (45 mins) to help overcome obstacles as you revamp your recruitment process.*

Templates, workbooks and content plan board to ease your development work.

A suite of educational content for you to learn and get instructions for your process development tasks.

Certification at the end of the program for a successful completion.

This program is part of Employer Branding Agency Emine’s Talent Marketing School. All educational content and materials are in English. Personal sparring and feedback is offered in English or Finnish. *Depending on the type of service you opted for.


Program Schedule & Topics

Weeks 1-2

Personal Audit Questionnaire followed by the Master Plan & First Online Coaching Session. 

Week 3

Module 1:

The Basics of Modern Employer Branding

Differentiating employer brand marketing and communication from recruitment marketing and recruitment campaigns. 

Week 4

Module 2:

Integrating employer brand communication and marketing into your recruitment process

Pre – During – Post marketing and communications and improved candidate experiences impacting employer reputation.

Weeks 5-6

Module 3:

Creating your recruitment messages and key content according to the Magnetic Employer Brand Method™️

Crafting your revamped recruitment marketing templates, such as a job post template and recruitment process communication messages, to improve candidate experiences and influence employer attractiveness.

Weeks 7-8

Module 4:

Marketing goals & measuring campaign success

Setting marketing goals, selecting metrics for the revamped recruitment campaigns, and learning to use data to evaluate marketing success.

Weeks 9-10

Module 5:

Creating your employer brand marketing plan and posts for your first revamped recruitment process

Ideating and generating your Key Messages for your employer brand marketing content, learning persuasive content creation techniques and crafting your actual post copytexts for your first revamped recruitment marketing campaign.

Weeks 11-12

Module 6:

Putting it all together and getting ready to kick off

Implementing your key routines and prepping your recruitment team/colleagues for the kickoff of your new revamped recruitment process, followed by the final online coaching session.

During this program, you truly develop a new process and lots of materials for it! Unlike with many other courses where you only learn and never have time to implement your learnings."
Veera Hakola
Talent Acquisition Partner
This program exceeded my expectations completely. Weekly tasks and educational content worked well together and made learning pleasant. Coaches were always available and made me welcome to ask them anything. I work in many areas of HR, and this program made me see recruiting in a whole new way. I'm looking forward to executing our revamped recruitment process!
Julia Larkka
HR Partner


The Cost to Enroll in the Instant Employer Brand Accelerator™️ program

12 weeks with personalized coaching

2799 € / US $3100 / AUS $4650

when paid in full. We also offer an extended payment plan at 1040 € / US $1145 / AUS $1705 monthly for 3 months. Pay in full and save over 10%.

VAT is added for those purchasing in Finland.

Please notice we have limited capacity for personal coaching. Contact us for availability.


12 weeks independently on-demand without personalized coaching

1799 € / US $1985 / AUS $2977

when paid in full. We also offer an extended payment plan at 660 € / US $728/ AUS $1092 monthly for 3 months. Pay in full and save 10%

VAT is added for those purchasing in Finland.

Start when suitable for you!

Thank you, gals, for supporting and helping me to constantly develop with employer branding. Slowly but surely, I become excellent in employer branding, and it's all because of you!
Anu Kytölä
HR Specialist
Overall, the educational content in this program has a lot of new and inspiring topics that are very useful for me in my work. The sparring and feedback I received from my coach were always timely and met my expectations.
Veera Hakola
Talent Acquisition Partner


Susanna Rantanen

She is the Finnish pioneer in modern employer branding and talent marketing, having inspired and educated the blossoming HR marketing landscape since 2010. Her popular educational employer branding podcasts have been picked multiple times as listeners’ favourite employer branding podcasts.

Together with her husband Leo, they founded Finland’s first employer branding agency in 2012. Employer Branding Agency Emine has been recognized as one of Europe’s Top 10 Employer Branding Agencies.

She has over two decades of experience in talent acquisition, employer branding, talent marketing and developing attractive workplaces. She started her HR career in 2002 and founded her first company Heebo in 2010.

Heebo developed software for hiring to company culture. Together with her team, they also worked as recruitment consultants helping clients to hire for their company cultures.

Her successful career in HR working closely with hiring managers and business leaders has given her great insight into the challenges and problems you frequently tackle in your work. She is keen on sharing those experiences to help you to overcome similar challenges and build a successful career, just like she has!

The Magnetic Employer Branding Method™️

Susanna first piloted the Magnetic Employer Branding Method™️ in Finland (Vaikuttava Työnantajabrändi®) in 2015. Officially, this method, recognized as a game-changer in employer branding, was introduced in Finland in 2017.

The Instant Employer Brand Accelerator™️ framework you learn and apply in this program is based on the Magnetic Employer Branding Method™️.

Inspiring and Knowledgeable Coach

Susanna is considered as a highly professional, knowledgeable and inspiring coach and speaker who willingly shares very practical and concrete examples instead of theories. 

“Her topics are always current, and she has a refreshing way of presenting complicated themes practically and simply.”

“I’m a visual learner and enjoy how she uses images to communicate her points.”