Header image of Susanna Rantanen 01 Talent Marketing Coach rantanensusanna.com
Hello you!

I'm Susanna – An Author, Speaker, Podcaster and Story-Driven Employer Branding Expert

Words shape the way we see the world—and the way the world sees us. I help leaders and businesses harness the power of business storytelling to build magnetic brands that attract the right people, inspire action, and create lasting impact.

As the author of Story-Driven Employer Branding and a sought-after keynote speaker, I guide visionary leaders, HR professionals, and marketing executives in turning their employer brands into irresistible narratives that match minds with missions.

With over two decades in branding, marketing, and communications, I’ve developed the Magnetic Employer Branding Method™, a storytelling-driven approach that transforms how businesses attract and retain top talent. My insights have shaped brands across industries, and I continue to challenge outdated employer branding practices with fresh, strategic storytelling.

If you want to elevate your brand, leadership, or employee advocacy through storytelling, you’re in the right place.

Introducing the Magnetic Employer Branding Method™

Story-Driven Employer Branding

The employer branding landscape is changing—fast. The old ways no longer work. Companies that fail to adapt will struggle to attract top talent, lose their best employees, and fall behind their competitors.

This book isn’t just theory. It’s a battle-tested strategy from the world’s leading expert in modern employer branding. It’s the guide you need to turn your employer brand into your greatest business advantage.

The question is: Will you lead the change, or will you be left behind?

 

What Business Leaders Say About My Book

"Talented people don’t join companies; they join futures they believe in. The stories they live within your company shape the stories they tell your customers. When employees feel connected to your vision, they don’t just perform better—they create experiences that turn customers into loyal advocates."

Susanna Rantanen, Story-Driven Employer Branding

 

01.

Work With Me – Speaking & Thought Leadership

Engage, Inspire, and Transform Through Storytelling-Driven Leadership

I don’t just talk about employer branding and leadership storytelling—I revolutionize how leaders and businesses use story-driven communication to attract top talent, inspire change, and build a competitive edge.

As a keynote speaker and podcast guest, I help audiences shift from corporate messaging to powerful, authentic storytelling that sticks.

02.

The Book – Story-Driven Employer Branding

Your Playbook for Story-Driven Employer Branding Is Here!

In today’s competitive talent market, traditional employer branding is dead—but storytelling-driven branding is the future.

My book, Story-Driven Employer Branding, introduces the Magnetic Employer Branding Method™, a proven approach to building a compelling employer brand that doesn’t just attract talent—it creates lasting brand affinity.

Inside, you’ll learn how to:


✔️ Use storytelling to position your company as the employer of choice
✔️ Engage top talent through emotionally compelling narratives
✔️ Transform your company culture into a robust talent attraction tool

📖 Ready to transform your employer brand?

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03.

Personal Coaching & Leadership Storytelling Mastery

Want to Elevate Your Leadership Brand? Work with Me 1:1

Every great leader has a story. But are you telling yours in a way that builds influence, attracts top talent, and strengthens your company’s culture?

My exclusive 1:1 coaching program is designed for CEOs, founders, and senior leaders who want to:


Master LinkedIn storytelling to build their leadership brand


Craft and communicate a compelling employer brand message


Use storytelling to inspire their teams and attract top talent

💡 Limited spots available. If you’re ready to stand out as a visionary leader, let’s talk.

Listen to this leading & much loved podcast!

The Story-Driven Business Podcast

In this much-loved employer branding podcast, recorded at Susanna’s home, she shares her knowledge, experiences, and stories on storytelling, human-to-human branding, marketing, and communications for business leaders and employer branding pros!

New episode every Wednesday!

Author, entrepreneur, speaker, podcaster

About Susanna Rantanen

I’m Susanna Rantanen, an author, keynote speaker, and story-driven branding strategist on a mission to revolutionize how businesses attract and retain talent–while keeping their customers content. Through the power of business storytelling, I help leaders and organizations build brands that connect, inspire, and drive sustainable success.

Matching Minds with Missions

Since graduating in 2000, I have dedicated my career to talent attraction and retention, using company culture, communication, and marketing as my key tools. Over the years, I’ve helped businesses transform their employer brand strategies with a modern, story-driven approach that doesn’t just attract talent but creates lasting brand affinity.

As the author of Story-Driven Employer Branding and the creator of the Magnetic Employer Branding Method™, I have developed a game-changing methodology that aligns business storytelling with strategic talent and brand-building. My expertise has helped leaders, HR professionals, and marketing teams communicate their culture, mission, and values in ways that inspire, engage, and drive business success.

I regularly speak at industry conferences, leadership forums, and employer branding events, sharing how story-driven communication is the key to building an employer brand that stands out. Whether on stage, in my book, or through my content, my mission is clear: to help businesses craft stories that attract the right people and retain them through meaningful connections.

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