Hello you!

I'm Susanna – An Author, Speaker, Podcaster and Story-Driven Employer Branding Expert

Words shape the way we see the world—and the way the world sees us. I help leaders and businesses harness the power of business storytelling to build magnetic brands that attract the right people, inspire action, and create lasting impact.

As the author of Story-Driven Employer Branding and a sought-after keynote speaker, I guide visionary leaders, HR professionals, and marketing executives in turning their employer brands into irresistible narratives that match minds with missions.

With over two decades in branding, marketing, and communications, I’ve developed the Magnetic Employer Branding Method™, a storytelling-driven approach that transforms how businesses attract and retain top talent. My insights have shaped brands across industries, and I continue to challenge outdated employer branding practices with fresh, strategic storytelling.

If you want to elevate your brand, leadership, or employee advocacy through storytelling, you’re in the right place.

Introducing the Magnetic Employer Branding Method™

Story-Driven Employer Branding

The employer branding landscape is changing—fast. The old ways no longer work. Companies that fail to adapt will struggle to attract top talent, lose their best employees, and fall behind their competitors.

This book isn’t just theory. It’s a battle-tested strategy from the world’s leading expert in modern employer branding. It’s the guide you need to turn your employer brand into your greatest business advantage.

The question is: Will you lead the change, or will you be left behind?

What Business Leaders Say About My Book

”A human is not an island. A human is a living story, and every company is a story. Susanna deeply understands the connection that makes The Story. My general tip for leaders is this: do not read business books. My specific tip for leaders is this: READ THIS!”

”Employer branding conversation needs the insights of this book. Powerful, magnetic, brilliant storytelling. Must read.”

”Your company’s success isn’t about what you want—it’s about what your talents want. They are your true heroes. In Story-Driven Employer Branding, Susanna Rantanen shares how to craft an employer brand that naturally attracts and keeps the right people. After 20 years of building challenger companies in legal and healthcare, I know that nothing matters more than hiring and retaining top talent. This book is a must-read for anyone who wants to do just that.”

"It’s easy to say that all successful external communication is rooted in strong internal communication (I should know—I say it all the time), but putting it into practice, especially in employer branding, is another story. Susanna’s book shows you exactly how to bridge that gap."

”Susanna Rantanen generously shares the model she developed combining age-old knowledge of storytelling with modern branding. Among other great benefits, the model helps demonstrate the value of investing in employer branding to C-level decision-makers. Her book is a very useful and practical guide to building an employer brand that attracts you like a magnet.”

"Susanna Rantanen has delivered a game-changer in the world of employer branding. This book is not just insightful—it’s a masterclass in turning strategic branding into an art form. With The Magnetic Employer Branding Method™, Rantanen provides a clear, actionable roadmap that fuses storytelling with business impact. Her approach is both visionary and practical, offering tools and frameworks that can be immediately implemented to create real, measurable results. A must-read for any leader looking to build an employer brand that truly resonates and attracts the best talent."

"Talented people don’t join companies; they join futures they believe in. The stories they live within your company shape the stories they tell your customers. When employees feel connected to your vision, they don’t just perform better—they create experiences that turn customers into loyal advocates."

– Susanna Rantanen, Story-Driven Employer Branding

01.

Work With Me – Speaking & Thought Leadership

Engage, Inspire, and Transform Through Storytelling-Driven Leadership

I don’t just talk about employer branding and leadership storytelling—I revolutionize how leaders and businesses use story-driven communication to attract top talent, inspire change, and build a competitive edge.

As a keynote speaker and podcast guest, I help audiences shift from corporate messaging to powerful, authentic storytelling that sticks.

02.

The Book – Story-Driven Employer Branding

Your Playbook for Story-Driven Employer Branding Is Here!

In today’s competitive talent market, traditional employer branding is dead—but storytelling-driven branding is the future.

My book, Story-Driven Employer Branding, introduces the Magnetic Employer Branding Method™, a proven approach to building a compelling employer brand that doesn’t just attract talent—it creates lasting brand affinity.

Inside, you’ll learn how to:

✔️ Use storytelling to position your company as the employer of choice
✔️ Engage top talent through emotionally compelling narratives
✔️ Transform your company culture into a robust talent attraction tool

📖 Ready to transform your employer brand?

03.

Personal Coaching & Leadership Storytelling Mastery

Want to Elevate Your Leadership Brand? Work with Me 1:1

Every great leader has a story. But are you telling yours in a way that builds influence, attracts top talent, and strengthens your company’s culture?

My exclusive 1:1 coaching program is designed for CEOs, founders, and senior leaders who want to:

✅ Master LinkedIn storytelling to build their leadership brand

✅ Craft and communicate a compelling employer brand message

✅ Use storytelling to inspire their teams and attract top talent

💡 Limited spots available. If you’re ready to stand out as a visionary leader, let’s talk.

Listen to this leading & much loved podcast!

The Story-Driven Business Podcast

In this much-loved employer branding podcast, recorded at Susanna’s home, she shares her knowledge, experiences, and stories on storytelling, human-to-human branding, marketing, and communications for business leaders and employer branding pros!

New episode every Wednesday!

Author, entrepreneur, speaker, podcaster

About Susanna Rantanen

I’m Susanna Rantanen, an author, keynote speaker, and story-driven branding strategist on a mission to revolutionize how businesses attract and retain talent–while keeping their customers content. Through the power of business storytelling, I help leaders and organizations build brands that connect, inspire, and drive sustainable success.

Matching Minds with Missions

Since graduating in 2000, I have dedicated my career to talent attraction and retention, using company culture, communication, and marketing as my key tools. Over the years, I’ve helped businesses transform their employer brand strategies with a modern, story-driven approach that doesn’t just attract talent but creates lasting brand affinity.

As the author of Story-Driven Employer Branding and the creator of the Magnetic Employer Branding Method™, I have developed a game-changing methodology that aligns business storytelling with strategic talent and brand-building. My expertise has helped leaders, HR professionals, and marketing teams communicate their culture, mission, and values in ways that inspire, engage, and drive business success.

I regularly speak at industry conferences, leadership forums, and employer branding events, sharing how story-driven communication is the key to building an employer brand that stands out. Whether on stage, in my book, or through my content, my mission is clear: to help businesses craft stories that attract the right people and retain them through meaningful connections.