ONLINE COACHING PROGRAM FOR INHOUSE RECRUITERS
INSTANT EMPLOYER BRAND ACCELERATOR™️
Revamp your recruitment process with employer brand marketing and communication to become a more attractive employer even in just one year. Online coaching & development program for in-house recruiters.
See if this program meets your development needs.
Contact us to schedule a discovery call to confirm we are your best coach.
We decide on the next steps!
Instant Employer Brand Accelerator™️
What you achieve
What you get during this program
This program is part of Employer Branding Agency Emine’s Talent Marketing School. All educational content and materials are in English. Personal sparring and feedback is offered in English or Finnish. *Depending on the type of service you opted for.
Program Schedule & Topics
Personal Audit Questionnaire followed by the Master Plan & First Online Coaching Session.
The Basics of Modern Employer Branding
Differentiating employer brand marketing and communication from recruitment marketing and recruitment campaigns.
Integrating employer brand communication and marketing into your recruitment process
Pre – During – Post marketing and communications and improved candidate experiences impacting employer reputation.
Creating your recruitment messages and key content according to the Magnetic Employer Brand Method™️
Crafting your revamped recruitment marketing templates, such as a job post template and recruitment process communication messages, to improve candidate experiences and influence employer attractiveness.
Marketing goals & measuring campaign success
Setting marketing goals, selecting metrics for the revamped recruitment campaigns, and learning to use data to evaluate marketing success.
Creating your employer brand marketing plan and posts for your first revamped recruitment process
Ideating and generating your Key Messages for your employer brand marketing content, learning persuasive content creation techniques and crafting your actual post copytexts for your first revamped recruitment marketing campaign.
Putting it all together and getting ready to kick off
Implementing your key routines and prepping your recruitment team/colleagues for the kickoff of your new revamped recruitment process, followed by the final online coaching session.
HOW MUCH DOES THIS COST?
The Cost to Enroll in the Instant Employer Brand Accelerator™️ program
12 weeks with personalized coaching
2799 € / US $3100 / AUS $4650
when paid in full. We also offer an extended payment plan at 1040 € / US $1145 / AUS $1705 monthly for 3 months. Pay in full and save over 10%.
VAT is added for those purchasing in Finland.
Please notice we have limited capacity for personal coaching. Contact us for availability.
12 weeks independently on-demand without personalized coaching
1799 € / US $1985 / AUS $2977
when paid in full. We also offer an extended payment plan at 660 € / US $728/ AUS $1092 monthly for 3 months. Pay in full and save 10%
VAT is added for those purchasing in Finland.
Start when suitable for you!
YOUR HEAD COACH
She is the Finnish pioneer in modern employer branding and talent marketing, having inspired and educated the blossoming HR marketing landscape since 2010. Her popular educational employer branding podcasts have been picked multiple times as listeners’ favourite employer branding podcasts.
Together with her husband Leo, they founded Finland’s first employer branding agency in 2012. Employer Branding Agency Emine has been recognized as one of Europe’s Top 10 Employer Branding Agencies.
She has over two decades of experience in talent acquisition, employer branding, talent marketing and developing attractive workplaces. She started her HR career in 2002 and founded her first company Heebo in 2010.
Heebo developed software for hiring to company culture. Together with her team, they also worked as recruitment consultants helping clients to hire for their company cultures.
Her successful career in HR working closely with hiring managers and business leaders has given her great insight into the challenges and problems you frequently tackle in your work. She is keen on sharing those experiences to help you to overcome similar challenges and build a successful career, just like she has!
The Magnetic Employer Branding Method™️
Susanna first piloted the Magnetic Employer Branding Method™️ in Finland (Vaikuttava Työnantajabrändi®) in 2015. Officially, this method, recognized as a game-changer in employer branding, was introduced in Finland in 2017.
The Instant Employer Brand Accelerator™️ framework you learn and apply in this program is based on the Magnetic Employer Branding Method™️.
Inspiring and Knowledgeable Coach
Susanna is considered as a highly professional, knowledgeable and inspiring coach and speaker who willingly shares very practical and concrete examples instead of theories.
“Her topics are always current, and she has a refreshing way of presenting complicated themes practically and simply.”
“I’m a visual learner and enjoy how she uses images to communicate her points.”